Before we talk about how to get your business story into Google news, we ought to talk about why. It is obvious, of course, that you want your business story in the news.
But why Google news in particular?
Well, first, if your business has been attempting to increase its exposure in organic Google web search or even Google shopping, a few more simple steps can get increase how much publicity you’ll receive, in an area where your competitors can’t easily follow you.
Since you’re already creating written articles, you might as well get more than one benefit from them. You can create once, and profit in several ways.
Google News is a reliable, repeatable source of visitors, and they will usually arrive faster, while you wait for things like Google organic search results to kick in.
Second, reading news is one of the leading reasons why people log on to the internet each day. 85% of Americans over the age of 18 use the web, according to Pew Internet Research. 78% of those web users have arrived here to read news.
We used to read the newspaper. Now we scan news websites, headlines we find on Twitter or Facebook, and subscribe via email to industry news.
Since the main reason the majority of people come online for is to use search engines like Google, you may be tempted to simply target Google organic search and be done with it.
However, consider this: if you can find places to get more customer eyes on your message – usually much faster than your desired keyword ranking – wouldn’t the extra sales and leads be worth your while?
How Does Your Business Story End Up in Google News Results?
There are three great methods. The first method, is by having a press release accepted to one of the 50,000 publishers sharing the 6 billion monthly clicks which Google News reserves exclusively for them. (That doesn’t include additional organic search traffic.)
For a small fee, there are many press release distribution services that will do this for you, for anywhere from $25 to $200 each time. You can also often find smaller publications that accept free or low cost press releases.
If you wanted to do this every day, it could add up to quite a bit of money. However, this isn’t a bad technique to test the market with and repeat, say, once a week.