In past couple of years, the Internet helped everyone around the world in various ways. Either a person belongs to business community, education field (student or teacher), celebrities from entertainment or sports, politicians or social workers, everyone took advantage of the Internet. In start, the Internet simply offered couple of faster ways of communications such as email that brought revolution. Later on, many websites, lying in category of social network gave another unique way of communication. In social network websites, Facebook came at the top of all websites. There are more than 400 million registered users of Facebook that communicate with each other at different times on regular basis.
As we all know that the Internet is a great source for new markets. For many Internet marketing specialists and online advertisers, social networks, especially Facebook is a great place for advertising. There are number of people considered the potential of Facebook as an online advertising platform and many has experimented the same quite successfully. The huge benefit of Facebook advertising to Internet marketing specialists and online advertisers is the social networking Website’s massive users. If you look at the statistics that shows that the average Facebook user spends 45-50 minutes a day on this social networking Website means that Facebook is a great source for advertising.
Facebook advertising offers a unique opportunity of social media traffic as compare to typical search traffic. Facebook advertising platform is unique because it gives you option to target age-specific and location-specific audience. It is also a great advertising source for the companies that only operate in a certain area or market certain products that are specifically designed for a specific region or age group.
At Facebook, you can choose from two major advertising options; CPC (click based) and CPM (impression based). Experienced online advertisers usually prefer pay-per-click advertising because that is the model they have gotten used to through search engine marketing networks. The method is also very much cost effective and drives quality traffic to your Website. But the method can only be used economically if it is planned professionally otherwise it may become an expensive adventure. At the other hand, for low-budget advertising campaigns, Facebook CPM advertising is preferred by online marketing specialists. Apart from your choice of advertising options, one thing is sure that Facebook provides the opportunity that cannot be found anywhere else over the Internet.